Persistent data across a luxury-build platform
Architected a data model where one plan change propagates to every connected module — turning hours of manual reconciliation into a minutes-long update.
Case study Efficiently Full write-up coming soon
Untangling complex software into products people actually understand.
I’m Dave Gillett — a senior product designer with 15+ years shaping data-heavy SaaS from 0 to 1. I model how information connects across a platform, then carry the design end-to-end through prototyping and build.
Selected work
Three products, designed end-to-end.
Every customer-facing product, one system
Designed and shipped the iOS/Android apps, web portals, and the design guidelines governing all customer-facing products — used at Google, Microsoft, and Apple.
Case study Passport Full write-up coming soon
A CRM first-time users can actually learn
Designed a responsive CRM and onboarding for people with no prior CRM vocabulary — now a category leader used by top firms across Washington state.
Case study Soro Full write-up coming soon
Approach
I look for the structural solution — not the one-off fix.
01
Model the system
Before designing screens, I map how data and content connect across the whole platform — so one change propagates instead of piling up as manual work.
02
Design end-to-end
Discovery and problem framing through IA, flows, prototyping, and implementation support with engineering — carrying design intent all the way to production.
03
Human + AI
I fold AI tools like Claude and Claude Code into the workflow to move faster, document better, and pressure-test decisions across more angles.
Writing