Product design & software — Seattle

Untangling complex software into products people actually understand.

I’m Dave Gillett — a senior product designer with 15+ years shaping data-heavy SaaS from 0 to 1. I model how information connects across a platform, then carry the design end-to-end through prototyping and build.

Selected work

Three products, designed end-to-end.

01 Own the Script · Founder

A video studio with compliance guardrails built in

Founded and designed end-to-end: a mobile app where loan officers film face-forward video with a teleprompter at the lens, and a 19-rule compliance engine reads every script before it posts.

Founder0→1MobileCompliance UX
Own the Script product screen Read case study →
02 Efficiently · B2B SaaS

Persistent data across a luxury-build platform

Architected a data model where one plan change propagates to every connected module — turning hours of manual reconciliation into a minutes-long update.

Product DesignIADesign Systems0→1
Case study Efficiently Full write-up coming soon
03 Passport Unlimited · Benefits

Every customer-facing product, one system

Designed and shipped the iOS/Android apps, web portals, and the design guidelines governing all customer-facing products — used at Google, Microsoft, and Apple.

iOS / AndroidWebDesign GuidelinesEnterprise
Case study Passport Full write-up coming soon
04 Soro · CRM SaaS

A CRM first-time users can actually learn

Designed a responsive CRM and onboarding for people with no prior CRM vocabulary — now a category leader used by top firms across Washington state.

UXOnboardingResearchCRM
Case study Soro Full write-up coming soon
Approach

I look for the structural solution — not the one-off fix.

01

Model the system

Before designing screens, I map how data and content connect across the whole platform — so one change propagates instead of piling up as manual work.

02

Design end-to-end

Discovery and problem framing through IA, flows, prototyping, and implementation support with engineering — carrying design intent all the way to production.

03

Human + AI

I fold AI tools like Claude and Claude Code into the workflow to move faster, document better, and pressure-test decisions across more angles.

Writing

Notes on design, systems & AI.

Designing for propagation: when one change should touch everything

Coming soon

AI as a design collaborator, not a shortcut

Coming soon

Information architecture for multi-role platforms

Coming soon